Lucy Reimer is Manitoba’s Fashionista Farmer

Lucy Reimer is Manitoba’s Fashionista Farmer

Farmers and artists are some of the hardest working people I have met, but when you put a farmer and an artist together, what do you have? An Energizer bunny named Lucy Reimer of Lucy Reimer Designs. We have interviewed many artists living in rural settings and more often than not we have found them to be inspired by their surroundings; their art manifesting itself as a representation of the landscape and nature through colour and beauty. So, needless to say, I was intrigued to learn that there was a fashion and accessories designer and maker in the middle of Manitoba’s prairie.


When we first arrived on their farm we were greeted by both Lucy and her husband Wally. During the farming season they both work 80 acres of land together, and when not driving the combine Wally is a power engineer at the hospital in Brandon and Lucy is down in her studio driving her sewing machine. When we sat at the kitchen table and got to know each other a bit, Gary and I were surprised at how much Wally knew about fashion and accessories. I should clarify; about Lucy’s fashion and accessories. Wally is Lucy’s biggest supporter in her business and we could see how proud he is of her. In fact, when Lucy is on the road heading off to the next craft fair or art show, Wally is always there. He helps her to set up, take down and even spends time showing the Lucy bags and Lucy Lu wraps to potential customers. There may not be a great man behind every great woman, but in this case there is.


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Lucy has been sewing since she was 12 years old. Her mother gave her a couple of words of advice early on; always sew a straight seam and iron as you go. From that point on sewing has been a passion in Lucy’s life. When she got older, got married to Wally and they had children, naturally she would sew her children’s clothes. And although she and Wally knew staying at home with the children was important to them, she wanted to contribute financially. A couple of friends suggested she make clothes and sell them. At first this seemed like a funny idea to Lucy because growing up on a farm often meant you learned to sew; everyone did. Who would buy clothes that she made?


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After meeting Lucy, I couldn’t help but think growing up on a farm gave her more than just the skills to sew, it gave her an entrepreneurial mindset. After all, farming can give many gifts; patience, stamina, tenacity, learning from failure, an appreciation for hard work, and a deep love for something that never goes away. These are the characteristics I see in Lucy and it shows in the craftsmanship of her work. She has been in business creating her Lucy bags for 10 years now and there is no sign of her or her business slowing down. I have met many artists who have a hard time with marketing themselves and their work and even Lucy noted that it wasn’t easy in the beginning. But now she is always thinking about the next thing, she’s not afraid to put herself or her work out there and she thrives on connecting with people. Great qualities to have as a creative entrepreneur.


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For people who know me, I am always going on about how important it is to purchase local food and goods whether you are in business or an end user. I was thrilled to find out from Lucy that she does this as often as possible. It was happenstance that she would meet a buffalo rancher just 45 minutes from where she lives who now supplies her with hides for her Aud buffalo bags (named after the buffalo rancher’s deceased wife Audrey). Also, she met a fellow artist, Laura Hamilton from Moose Jaw, Saskatchewan at a craft/art market and loved Laura’s art. The idea to print some of her paintings on leather and then sew them into Lucy bags, aptly named Prairie bags, came about from this meeting between the two artists. And the printer Lucy uses is in Brandon, not some far off land. This is such a great three way collaboration.

Collaboration purses with Laura Hamilton

Collaboration purses with Laura Hamilton

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It is important to Lucy that each person who purchases a Lucy bag walks away with something unique and special to them, therefore no two bags are alike. If you like earthy colours but want a bit of pizzazz then you may find a brown buffalo bag with a purple and green polka dot liner, or maybe the bag itself is a peacock blue colour, or perhaps you are a die hard Saskatchewan Rough Riders fan, well she has a bag for you too. Lucy’s ideas are only limited by her imagination of which it knows no bounds.

We invite you to meet Lucy in person via her video interview and we encourage you to spread the word about Lucy and her work through social media and email. Also we would love it if you would leave a nice comment below. Thanks!

4 Responses to Lucy Reimer is Manitoba’s Fashionista Farmer

  1. Jan Jenkins says:

    Wow, Lucy’s creations are gorgeous!!!

  2. Diana Gamble says:

    Lucy does such amazing work!!! It’s hard to pick which bag to get as they are all beautiful and so well made.You can tell each of these bags is made with Love!!!

  3. Lucy is a true talent. Her unique, one-of-a-kind bags are extremely useful pieces of art. When I asked for a Lucy bag to be made, Lucy listened to everything I said, took measurements and my ideas, and created a Lucy bag I am so very proud of.

  4. Bonnie says:

    I would love to own one of your beautiful bags❤️

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